Our Team: An Energetic, Hands-On Approach
discover the energy of persuasive
The key to our strength is knowledge and this knowledge comes from experience and research. With more than 30 years collective experience, the team at Persuasive has the energy and expertise to meet all of your marketing challenges—and then some.
tap into the power of persuasive
In the current economy, it is imperative that your marketing is strong and robust. Now, more than ever, your message needs to be fresh and vibrant. That means your marketing needs to stay in tip-top shape in order to survive. To make sure your marketing is getting the work-out it needs, tap into the power of Persuasive— we deliver results you can count on.
Paul H. Bush
President and Our Creator
Paul is a business and marketing communications strategist with more than 20 years of experience working with government, not-for-profits and businesses. His work in these industries clearly demonstrated the need for a company that could work cost effectively and deliver on a strategic and tactical level to help clients fill the waiting room chairs, increase customer traffic, sell more product and get recognized in the media. And Persuasive Communications was born.
Michelle Mastrosimone
Partner and Project Manager Extraordinaire
Michelle is a marketing communications professional with more than 10 years experience as an account manager, project manager, art director and copywriter. She brings proven expertise in sales promotion, web and internet-based marketing, and direct mail. Michelle has the knowledge, the know-how and the street savvy to author the game plan, plan and execute the tactics, and the follow up to make a difference on your bottom line.
Talent
We are only as good as our talent. Our team boasts of some of the Rochester area's best talent. This includes brand development and integrated marketing communications specialists with more than twenty years experience. A PR veteran with twenty years of experience in national PR and niche markets like health care. Graphic design and web design talent with fine art capabilities, programming and social marketing expertise. To round out our roster, we work with leading TV, radio and website production artists to develop videos, commercials or radio spots. And proven media-buying muscle behind some of the area's biggest advertisers.
